Gyaru fashion is a type of Japanese street fashion that originated in the 1970’s. Gyaru is a girly-glam style, breaking away from traditional standards of beauty. Dwelling on the man-made (wigs, fake eyelashes, fake nails, etc).
Gyaru fashion does not fit with traditional, and media portrayed ideals of Japanese women. Gyaru fashion is typically characterized by dyed hair, excessively decorated nails, and makeup. This makeup typically consists of dark eyeliner, and dramatic fake eyelashes; Gyaru sometimes wear cosmetic circle lenses as well to enhance the size of their irises, to add more width to their eyes.
Colours can vary from bright (always girly) pinks, leopard prints and gold or denim to a style called Hime which means "princess girl" which is usually all pastel pinks (See Hime Gyaru