Creepy Cute Shop

Deluxe Hair Bows

Secret Garden Collection

View all products View all View all products

Meet Roxie

I own, run and create everything for Roxie Sweetheart! I am a queer, disabled magical girl who loves kawaii fashion and am very passionate about being creative.

I dreamt up the concept of my brand back when I studied Fashion & Textiles at University about 10 years ago. I worked in London doing various design placements and eventually ended up working for myself.

I illustrate and hand-make everything you see in my shop and I very much appreciate the support than enables me to express my true passions ~ spreading rainbows & fairy dust to everyone ‧͙⁺˚*・༓☾ ☽༓・*˚⁺‧͙

I believe cute fashion is for all ages, genders and abilities <3

Love & Sparkles ~ Roxie xxx

Subscribe to Sweetheart Mail

First dibs on sales, special offers & sneak peeks at new designs!